How the internet is changing advertising - the basics

Online advertising increases as newspapers continue to suffer

Photo by Codiceinternet


With newspaper profits declining, it comes as no surprise to hear that online advertising expenditure has skyrocketed recently.
With more and more people turning to the 'global community' online, it seems that a lot of us have lost ourselves on the super fast paced 'super highway'. Yes indeed, we are finding it so much easier to jump behind the computer screen to read the paper, watch tv / dvds or just listen to radio podcasts. Big brands have noticed this and are jumping on board. It seems online is the only way to go for advertisers, if statistics are to be believed!


http://www.irishtimes.com/newspaper/finance/2010/
0728/1224275616359.html

Tayto test out Chinese taste buds

Photo by MBreivik


With approximate sales of 1.5 million packs each week, it comes as no surprise that Tayto are exporting their Iconic crisp brand to Chinese shores. With a test launch of the tasty snack beginning with delivering to 1,200 outlets in Shanghai, could other Irish brands be following suit?

http://www.independent.ie/business/irish/iconic-irish-snack-gets-a-taste-of-chinese-market-2230849.html

Starbucks brand set for major overhaul

Photo by iirraa



With the Starbucks Corp starting to report profit losses in certain pockets of the globe (ie - battling tough competition from brands such as McDonalds and Tim Horton), the ultra trendy coffee brand is fighting back with a major revamp of its 'Seattle's Best' brand in hopes of gaining back profitability.
Starbucks Corp announced that they will be increasing availability of the brand from 3,000 locations to 30,000 by the end of the year (some cinemas in the states will soon be serving the brand, could it reach cinemas this side of the pond too?)
With Starbucks having to cut jobs and close underperforming stores to make up profits, is this a good idea?

Consumers see beloved Irish brands disappear!

This week, The Irish Times brought to our attention the news that Irish consumers are noticing the disappearance of some notable Irish brands on Tesco shelves.
As reported nationwide and here on Ireland Inc, we are not at all surprised by the outcry by these savvy shoppers - Tesco have been pushing out our brands for well over a year now ( maybe more in some cases ) - isn't it time something was done about it?
Tesco maintain their LOVE for Irish products, is this just a clever ploy to distract us from the truth?



http://www.irishtimes.com/newspaper/pricewatch/2010
/0712/1224274507455.html

Coffee chains to take over from Pubs??

Photo by black coffee blue jeans



Could it be, could we be seeing the start of a coffee revolution?
On a recent trip to London, I couldn't help but notice the huge amount of Starbucks scattered around the city - not that I'm complaining, I'm a Starbucks nut!
All over the city of London, New York, Paris (and most cities worldwide now) big brand sellers such as Starbucks and Bewley's etc are tapping into the 'Coffee shop takeover'- seeing there is a market for late night coffee hangouts*!
*Coffee shops that open til 8/9/10 pm!!

Without doubt this is a great idea for more big coffee brands (even tea brands) to tap into the growing need for somewhere to go other than the pub. For all of us who want to go somewhere in the evenings for a coffee and a chat without being surrounded by booze fueled beer guzzlers, then this is for you.