Thursday, February 24, 2011

Who will it be...

In recent weeks, the focus for Ireland has been on tomorrow's political election. This election will determine the nation's new government. This government will hopefully steer us onwards and upwards out of the fiscal hole that we are drowning in.

Could it be the coalition of Fine Gael and Labour? Could these parties unite to save Brand Ireland?
In this ‘overcrowded’ global marketplace, countries are competing not just for the favour of investors but also for tourists, media and skilled employees.
A fresh start is what is needed, can our new government facilitate this? Can we re-build and re-brand Ireland from the wreckage left from the recession?

Obstacles can't stop you. Problems can't stop you. Most of all other people can't stop you. Only you can stop you.

Jeffrey Gitomer

Friday, February 18, 2011

Iconic landmarks to 'go green' for St Patrick's day 2011

Image by Flickr

Iconic buildings and attractions across the globe will ‘go green’ this St Patrick’s Day hoping to spur on growth in Ireland’s tourism industry.
The London Eye, New York’s Empire State Building, the Sky Tower in Auckland and Table Mountain in South Africa are some that will have their green light on March 17.
Explaining their green initiative, Tourism Ireland Chief Executive Niall Gibbons states "Our aim is to bring a smile to the world and to convey the message that Ireland continues to offer a warm welcome, fun and spontaneity, alongside fantastic scenery and cultural activities."
What do you think, will this work?
Brand Ireland unites with the world.!/About-Us/

Wednesday, February 16, 2011

Guinness collaborates in time for Paddy's day once again

Image by alistair woolrige

Last year it was the return of Guinness Marmite and this year, HP Sauce have joined forces with drinks company Diageo to formulate - HP Guinness Sauce.
Just in time for St Patrick's day, both brands are clearly trying to raise awareness amongst target male consumers in their 20s and 30s.
Bringing a big Irish brand (Yes Irish,even if some disagree) such as Guinness to the breakfast table (and the Irish institutional fry-up) is simply genius.

Wednesday, February 9, 2011

Election Nation

Image by Shiny things

Last night's election debate on TV3 made for some very confusing viewing. Still on the fence on were my vote lies, I took to my sofa to see if my vote could be swung.However, Enda Kenny decided to decline the task (how on earth can he lead us on a world stage if he can't bare a seat with Vincent Browne?) and Eamon Gilmore and Minister Martin just didn't cut the mustard in my humble opinion!
My worry is, how will the outcome of election 2011 have on brand Ireland?
Does brand Ireland have a future?
Export, tourism, technology all the thriving industries that have saved brand Ireland from recessionary dissolution - can they continue to grow and pave a future that so many of us think is redundant?
Who are you voting for on February 25th 2011?

Ps - Did anyone notice the volume of Irish brands during the commercial break? I swear, at least 90% of them were Irish. Is this a similar ploy that big brands undertake during the American Super Bowl? (Brands paying big bucks to be shown during breaks)

Friday, February 4, 2011

Small food businesses are thriving

Image by coastline windows & conservarories

Small food businesses in Ireland are continuing to demonstrate strong growth both on the domestic and export markets, according to new figures released by Bord Bia this week. Bord Bia works with over 400 small food businesses with an annual turnover of some €400 million, representing an increase in value of seven per cent per year since 2007.

Tuesday, February 1, 2011

Fry up anyone?

Image by akrabat

Set the scene if you please. Out of the bed you get with a hunger that could take down a small bear. A few sausies maybe, a bacon sarnie, how about a full fry up? Sure 'tis the Irish way after all.
Imagine the horror of discovering your beloved Clonakilty puds and rashers have in fact been taken hostage in replace of an imposter. Say hello to the latest US craze that is bound to hit our shores, microwavable breakfast casseroles by Jimmy Dean Products -

Although we have yet to succomb to these 'culinary delights'(sarcasm intended), we are not far off the culture that is convenience 'grab & go'. How can (dare I say it?)the institution that is the Irish breakfast,something so distinctly Irish, get the American treatment?Surely not, surely somethings are sacred?

Brands continue to try and satisfy consumers need for convenience, but is this pushing things too far?
Only recently Tesco dared venture into this territory with it's student inspired snack, the Tesco Italian Lasagne Sandwich. Enough said!