Monday, August 30, 2010

Statistics in, FarmVille come out on top!

Well looky here, behold the list of most popular Facebook apps.
The statistics came in and FarmVille came out on top (no surprise there).
Developers Zynga have alot to live up to now!

Thursday, August 26, 2010

Are you a gamer ?

Image by Danny Engesser

An ecosystem of gaming, apps and ad networks has flourished within social network sites such as Facebook, with Google hot on their tails.
Surging ahead over the past year, one may wonder, what happens when developers running these apps on Facebook etc become bigger than the network themselves?

Gamers may not know this but these games and apps are developed separately to Facebook / Google, and are then played through the network with a percentage of revenue going to Facebook for using them as a platform!

Fact - Did you know the average gamer is a 45 year old woman? (study done by Popcap)

Friday, August 20, 2010

Calvin sells sex

Photo by - Jessie 7

Calvin Klein was one of the first fashion houses to use sexual branding in the early days (some say), he exposed his ad campaigns to floods of mixed reviews, the majority in awe at the curiosity that these raw images provoked.
Calvin did not sell sex directly, he merely used sex within his brand's identity through his advertising, causing a stir. In the 1970's it was Brooke Shields and the 1990's Mark Wahlberg, who's provocative images brought forth quite the PR storm.
And many designers and brands the world over have caught on over the years, grasping at the notion that YES, SEX CAN SELL A BRAND!

Tuesday, August 17, 2010

Hunky Dorys cause a stir!

Photo by - Mic V

Does sex sell a brand? It seems so, or does it?

Thursday, August 12, 2010

Reebok launches pr attack

Photo by binside TV

Reebok recently launched their new ad campaign with a number of risque shots of glamour 'model' Kelly Brook posing seductively in their new range of footwear Easytone, causing quite the pr storm for the brand.
With posters and now billboards going up of Ms Brook in the brands fitness footwear collection, we wonder if advertising campaigns such as this one do more harm then good to a brand and its reputation?
It certainly gets people talking (and staring!) so are they onto a winner?

Monday, August 9, 2010

Internet starting to pay

Photo by mfophotos

With many advertisers wondering if money put into online advertising was worth the risk, it seems the pay off is happening and getting increasingly profitable as technology advances.

Wednesday, August 4, 2010

Real time makes for Real Opportunity!

The emerging trend of online advertising has had big brand bosses sit up and take note, asking the question - how much opportunity can be made from switching from print to pixels?
Faster, reaching the multiple masses and in real time, this unstoppable force of advertising can bring vast possibility to even the most humble of brands.
Here is a taster of some brands that got it right (featuring a Samsung video) -