Internet starting to pay

Photo by mfophotos



With many advertisers wondering if money put into online advertising was worth the risk, it seems the pay off is happening and getting increasingly profitable as technology advances.


http://www.independent.co.uk/news/business/analysis-and-features/is-the-online-newsstand-finally-set-to-make-money-2036887.html

Real time makes for Real Opportunity!

The emerging trend of online advertising has had big brand bosses sit up and take note, asking the question - how much opportunity can be made from switching from print to pixels?
Faster, reaching the multiple masses and in real time, this unstoppable force of advertising can bring vast possibility to even the most humble of brands.
Here is a taster of some brands that got it right (featuring a Samsung video) -

http://business.timesonline.co.uk/tol/business/industry
_sectors/media/article2138718.ece

How the internet is changing advertising - the basics

Online advertising increases as newspapers continue to suffer

Photo by Codiceinternet


With newspaper profits declining, it comes as no surprise to hear that online advertising expenditure has skyrocketed recently.
With more and more people turning to the 'global community' online, it seems that a lot of us have lost ourselves on the super fast paced 'super highway'. Yes indeed, we are finding it so much easier to jump behind the computer screen to read the paper, watch tv / dvds or just listen to radio podcasts. Big brands have noticed this and are jumping on board. It seems online is the only way to go for advertisers, if statistics are to be believed!


http://www.irishtimes.com/newspaper/finance/2010/
0728/1224275616359.html