ESB set for 40 million re-brand

Image by pilmak

Are we shocked, honestly?

With the news of an ESB re-brand doing the rounds I wasn't at all surprised, just in time for the toughest budget yet - sure they might as well, right?

Ireland strapped for cash? Surely not.....

Government will spend €40 million on the ESB and Bord Gáis for putting up new nameplates, letterheads and for new advertising.Taoiseach Brian Cowen has said “whatever arrangements have been made by the ESB and by Bord Gáis the Commission for Energy Regulation can be taken up with them”. Sounds about right!