Christmas creeping

Image by moose23





The Christmas lights are up on Grafton street and they're beaming as shoppers get in the spirit even earlier this year.
The festive toys and decorations for sale have been displayed since late October, but when is enough really ENOUGH?
This is christmas creeping (creeping - christmas lights going up and advertising products earlier each year) at an immense level.
Is this helping or damaging a brand?