The Influence of Reality

With the start of a new series of X-Factor just on the horizon, one can't help but wonder how many brand 'selling' opportunities will come with it. Cheryl and Danni will no doubt be showcasing weekly designer threads just off the catwalk ( that we now will sell like hot cakes thereafter), products and top brands being advertised in the highly sought after commercial break slots, the influence such a show wields is nothing but astounding. Networks see these reality shows as a haven for advertising spend and with the high ratings being pulled in by shows like The X-Factor it seems more similar reality programmes are in the works!