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Fruit & Veg City, South Africa’s largest growing fresh produce supplier, recently launched a campaign named 'Homegrown'.
Celebrating all things South African and making the most of World Cup 2010 exposure – this campaign aims to strengthen national pride amongst South Africans and bring more exposure to a worldwide audience.
Wouldn't it be great if Ireland brands could piggy back on this?
http://www.freshstop.co.za/fresh_shop_about.htm
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