Iconic Irish brands join forces

Phto by hdeeks


Batchelors (Erin, Amigo, Lustre, Squeez) and Origin Foods Group (Shamrock, Roma, Odlums) have joined together to form something of a consumer foods super company, Valeo.
Valeo will comprise of a merger of all Batchelors and Origin food brand favorites.
European investment company Capvest will back the project and own a 55% of the new venture with Origin owning 45%.

Do you think this is a good move?