Would you give up quality in favour of a cheaper alternative?

Every supermarket you go into these days (Superquinn, Tesco, Aldi, Supervalu, Spar etc) seems to have deals on, special offers and trying to out do each other in who is the cheapest, were you can get the most value for your buck but at what cost?
Are you, the Irish public, compromising your brand standards of quality and taste?

With reports out in checkout magazine recently, it seems we are indeed opting for the own-label brands that stores have to offer.
Do you agree with these findings?


Check out the recent article in the Sunday Business Post -


http://www.sbpost.ie/mediaandmarketing/ownlabel-brands
-a-major-challenge-for-shelf-stalwarts-51602.html