St Patrick's day is seen as one of many things, a day of all-day drinking, a day off of work.
Irish brands work hard at maintaining their stellar image and mass appeal and it seems other 'outsider' brands want to cash in.
Ireland is one of the only countries in the world who's national holiday is celebrated the world over and just like every other commercially profitable holiday (Christmas, Easter, Halloween etc)Paddy's day is no different!
Big brands have taken notice with more 'going green'or adding an Irish twist to their product in the run up to the big day every year.
McDonald's, Marmite . . . .
Thoughts??!
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