Tuesday, March 1, 2011

Londis to sponsor Come Dine with Me

Londis has been sponsoring of the hit UK TV series “Come Dine With Me” which made its debut on TV3 this January - love the voice over guy!!

The sponsorship began in January with TV3 airing the UK series. The sponsorship also includes the UK Celebrity version of “Come Dine With Me”. Meanwhile the first ever Irish version of “Come Dine With Me” which will launch later in 2011, can't wait for that!

The total Londis investment in the sponsorship and supporting campaign will be over €300K. We have seen this trend in sponsorship occur over a vast array of popular shows such as Domino's Pizza / The X factor, and the likes of soaps (Fair City, Corrie) also being sponsored.

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