I wasn't in the least bit shocked when news leaked that Tesco's so called 'price cuts' were nothing more than a cheap ploy to cash in on the Irish consumer.
Can we be so easily duped? Some might say yes.
However, what will this do to Tesco's already tarnished reputation and what affects could this have on the Irish brands on sale on Tesco shelves across the land?
http://www.irishtimes.com/newspaper/
ireland/2011/0330/1224293359460.html
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