Give me some sugar....

"Photo by Ayelie on Flickr"




Digging through the ever rising list of Irish brands that seem to be falling by the wayside during this recession, something quite wonderful caught my eye.
Irish food ingredients company Fusion Nutraceuticals is to supply a new sugar substitute product to retailers both home and abroad, bringing in an estimated €50 million over the next 2 years supplying to the likes of Aldi and Asda.
A market which is currently dominated by the Splenda range of products, Fusion say they will have the same quality but at a much cheaper price. Congratulations to Fusion Nutraceuticals!


As the saying goes -

'When a door closes, a window will open somewhere'

Don't know what you've got 'til it's gone!

In the blink of an eye, yet another Irish institution has disappeared and a UK 'super store' is ready to pounce. Hughes & Hughes bookstore is shutting it's doors after going into receivership due to high rents and lack of consumer demand, British chain W H Smith are tipped to take over. Has the battle of cheaper prices driven consumers to their laptops and PCs in the bid for more competitive prices online? It seems so, but at what cost? Are people simply blinkered by price tags? Will this be another case of only missing something once it has gone?

When Bewley's closed on Grafton Street, we all felt a similar sense of loss. The people of Dublin put a 'save Bewley's' plan into motion and the beloved cafe reopened its doors shortly after consumers realised it's worth as a brand ambassador for Ireland!

Stumbling across a blog posting on the Glenisk website (one of Ireland's premier leading brands) i couldn't help but think it shared some of my thoughts on supporting all things Irish, whatever type of Irish brand it may be, check out their blog and see for yourself - www.glenisk.com/blog