Thursday, March 4, 2010

Give me some sugar....

"Photo by Ayelie on Flickr"

Digging through the ever rising list of Irish brands that seem to be falling by the wayside during this recession, something quite wonderful caught my eye.
Irish food ingredients company Fusion Nutraceuticals is to supply a new sugar substitute product to retailers both home and abroad, bringing in an estimated €50 million over the next 2 years supplying to the likes of Aldi and Asda.
A market which is currently dominated by the Splenda range of products, Fusion say they will have the same quality but at a much cheaper price. Congratulations to Fusion Nutraceuticals!

As the saying goes -

'When a door closes, a window will open somewhere'

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