Food for thought

The top 3 Irish brands sent abroad are Tayto crisps (39%), Barry’s Tea (22%) and Cadbury’s chocolate (19%) - food for thought,huh??

Taste of Ireland

Is Irish Culture behind the success of Irish brands?

Our culture, identity and everything that goes into building and maintaining ''brand Ireland'' really does play a major part in the success driving such brands as Glenisk, Kilmeaden and Ballygowan.

Shoppers around the world can't get enough of our brands and the sense of ''Irishness'' that goes with them. Products from our fair isle scream heritage and quality but do Irish consumers buy into this?

Brand Loyalty Still There It Seems

It seems brand equity and loyalty is still influencing the choices made by consumers in the supermarket. According to research, of the 20 brands seen as the most powerful in Ireland, 13 of these were Irish!! Barry's Tea, Tayto, Ballygowan, Guinness and Bulmers were among those mentioned.

Promising, one would think, during the ever present recession. Most people still want that comfort of a brand that they know and trust. What Irish brands are out there that you can't live without and why? With a lot of shoppers reaching for the cheaper version, are there any brands that you just can't bare to 'downgrade'?

www.sbpost.ie (media and marketing/'Brand equity and loyalty still influence purchasing decisions')