Wednesday, February 17, 2010

Taste of Ireland

Is Irish Culture behind the success of Irish brands?

Our culture, identity and everything that goes into building and maintaining ''brand Ireland'' really does play a major part in the success driving such brands as Glenisk, Kilmeaden and Ballygowan.

Shoppers around the world can't get enough of our brands and the sense of ''Irishness'' that goes with them. Products from our fair isle scream heritage and quality but do Irish consumers buy into this?

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