What you see is what you get!

Image by gladiolabean




How brilliant are these logos?!
From the fantastic - www.broadsheet.ie (a group of guys down in Cork) website, check it out!

http://www.broadsheet.ie/2011/04/16/what-you-see-is-what-you-get/

Ireland's royally magic beans

Image by gem_106



With a royal wedding in mere weeks and the world's media on the brink of hysteria, everything 'Kate & Wills' related seems to be turning to gold.
Whether it be royal merchandise or TV specials, the world is bracing itself for Britain's big day.
A story came across our desks here at Ireland Inc.ie and we couldn't help but giggle, relishing in the fun escapism of the article!

A British couple came across a jelly bean which had a startling resemblance to the future Queen of England Kate Middleton. Whilst digging into a tub of beans from The Jelly Bean Factory (an Irish brand and company) they found the image and are now hoping to sell it on E-Bay.
In the media frenzy running up to the Royal Wedding, which takes place in less than 2 weeks, newspapers will stop at nothing to find a story which will capture the publics imagination. Do you think that this story is real?Have you ever came across an iamge in a tub of The Jelly Bean Factory beans?

Education in Ireland - a brand in itself!

Image by Arcadia Abroad




Enterprise Ireland are aiming to double the number of international students studying in the Irish higher education system by 2015.
"Education in Ireland", will promote the combined value of a third level education and the English language to foreign students, which is currently worth €900m to our struggling economy.

New Irish Hypermarket . . .

A thought came to mind - with all the Tesco price cuts and general domination of our grocery spend, is it time for a new Irish super chain (a super cheap Irish style Aldi)? Maybe Dunnes, Superquinn, Supervalu could join forces, thoughts?!

In light of recent events, here is a funny wee vid.

Trying to pull the wool over our eyes

Image by Craig murphy



I wasn't in the least bit shocked when news leaked that Tesco's so called 'price cuts' were nothing more than a cheap ploy to cash in on the Irish consumer.
Can we be so easily duped? Some might say yes.
However, what will this do to Tesco's already tarnished reputation and what affects could this have on the Irish brands on sale on Tesco shelves across the land?

http://www.irishtimes.com/newspaper/
ireland/2011/0330/1224293359460.html

Social media cashing in on Mother's day

Image by Zhuo




Mother's day is this weekend (Sunday to be precise)and while many will be out buying last minute bouquets and gift vouchers aplenty, the newest trend to hit the Irish market is : Social media. Yep, you heard right.
The hottest way to tell mum you love her this year is going viral.

Busy sons and daughters across Ireland are more likely to post a Facebook message rather than send a Mother’s Day card this weekend.

How many of you will send an e-card rather than an actual card to your dear mum?

Newsflash! Yo-Yo Tesco pricing stirs up suspicion

Tesco seem to be up to their old tricks again, hiking up prices and lowering them in time just for 'Sales'.
This is odd, or is it?

http://www.irishtimes.com/newspaper/ireland/2011
/0329/1224293299271.html?via=mr

Obama and Queen Elizabeth set sail Ireland in 2011

Hands up who thinks the upcoming presidential and monarchical visits will be hugely beneficial to Brand Ireland?
I DO!

Some may say the Queen's visit will cause uproar, some may have doubts about President Obama's trip to his ancestral homeland but I say boo urns to their negative thinking, boo urns!
Brand Ireland could grow even stronger with high profile visits such as these, building bonds between countries along the way.
Also, how can we dismiss the fact that Ireland will once again be on the world stage and expose us to a slew of new tourists.

What do you think, are you for or against?

How can we brand Ireland differently?

Irish brands are continuing to ensure their survival, especially within the food and drink market.
With Ireland exporting more and more home-grown brands all across the globe even with a worldwide recession still rampant, we had to wonder, who is excelling more than most?
In light of it being St Patrick's Eve, here are OUR top 5 Irish brands which one might fancy -

1 - Barry's Tea
Barry's Tea was founded in 1901 in Cork City. Until the 1960s, tea was sold from a shop in Prince's Street, but thereafter as a result of its increasing popularity, the company expanded its wholesaling and distribution operations. By the 1990s, the company had become one of the largest tea suppliers in Ireland. It is also found in the UK, Spain, and in some areas of Canada and the US.

2 - Tayto Crisps
Tayto is a major Irish crisps and popcorn manufacturer, founded by Joe Murphy in 1954.[1] Tayto invented the first Cheese & Onion crisps as well as the process of the seasoned potato chip/crisps.[2] Tayto crisps are a cultural phenomenon in Ireland,[3] and "Tayto" is sometimes used in Ireland as a synonym for crisps.


3 - Guinness
Guinness is a popular Irish dry stout. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide.


4 - Kerrygold
The name Kerrygold was selected to evoke "farming, naturalness, goodness and above all quality milk" as well as a sense of Irishness. The brand has been a major player in the British market and also worldwide, developing a reputation as a premium quality brand.

5 - The Jelly Bean Factory
Europe's number one manufacturer of Gourmet Jelly Beans.
Its brands "The Jelly Bean Factory" and "The Jelly Bean Planet" are sold in over 50 countries worldwide.
The brands are known for their high quality, natural ingredients and innovative packaging.

Re-building brand Ireland - Newly elected Irish government jet off on St Patrick's day mission

Image by antiogar


New investment and mending a faltering global reputation is what is on the agenda this week for Ireland's newly elected government.
Taoiseach Enda Kenny,has said he would meet with U.S. President Barack Obama in the White House on March 17 for a now-annual ceremony of Irish-American solidarity.
He also plans to meet Capitol Hill leaders and potential business investors during his two-day Washington trip.
In a positive step taken by our new Taoiseach, only nine of Ireland's 15 Cabinet ministers would travel overseas, and to fewer places he identified as "top priorities for Irish trade, business and jobs." Unlike previous years where upwards of 24 ministers travelled aboard - expensively!
Could this be the turn around that Ireland so badly needs? Could St Patrick's week 2011 be the beginning of a new brand Ireland?

Are you bothered with Paddy's day this year?