Thursday, May 20, 2010

Commercial dilution or economic boost?

Photo by infomatique

With Vodafone taking over sponsorship of the Dublin GAA team and Lansdowne Road becoming the Aviva Stadium, it seems Ireland is firmly in the grips of commercialism. Are we seeing another piece of history gone? One may argue that this is old news and is perfectly ok but i ask you, in these tough current times could we be seeing corporations taking advantage? Are we becoming more like America and less ourselves?
On the flip side, you could argue that the benefits outweigh the negitive.The economy is likely to receive a boost from tourists who travel to the likes of The O2 and Aviva Stadium for sporting and music events - but at what cost to our brand as a country?

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