Calvin sells sex

Photo by - Jessie 7



Calvin Klein was one of the first fashion houses to use sexual branding in the early days (some say), he exposed his ad campaigns to floods of mixed reviews, the majority in awe at the curiosity that these raw images provoked.
Calvin did not sell sex directly, he merely used sex within his brand's identity through his advertising, causing a stir. In the 1970's it was Brooke Shields and the 1990's Mark Wahlberg, who's provocative images brought forth quite the PR storm.
And many designers and brands the world over have caught on over the years, grasping at the notion that YES, SEX CAN SELL A BRAND!