Calvin sells sex

Photo by - Jessie 7



Calvin Klein was one of the first fashion houses to use sexual branding in the early days (some say), he exposed his ad campaigns to floods of mixed reviews, the majority in awe at the curiosity that these raw images provoked.
Calvin did not sell sex directly, he merely used sex within his brand's identity through his advertising, causing a stir. In the 1970's it was Brooke Shields and the 1990's Mark Wahlberg, who's provocative images brought forth quite the PR storm.
And many designers and brands the world over have caught on over the years, grasping at the notion that YES, SEX CAN SELL A BRAND!

Hunky Dorys cause a stir!

Photo by - Mic V




Does sex sell a brand? It seems so, or does it?

Reebok launches pr attack

Photo by binside TV



Reebok recently launched their new ad campaign with a number of risque shots of glamour 'model' Kelly Brook posing seductively in their new range of footwear Easytone, causing quite the pr storm for the brand.
With posters and now billboards going up of Ms Brook in the brands fitness footwear collection, we wonder if advertising campaigns such as this one do more harm then good to a brand and its reputation?
It certainly gets people talking (and staring!) so are they onto a winner?