Thursday, August 12, 2010

Reebok launches pr attack

Photo by binside TV

Reebok recently launched their new ad campaign with a number of risque shots of glamour 'model' Kelly Brook posing seductively in their new range of footwear Easytone, causing quite the pr storm for the brand.
With posters and now billboards going up of Ms Brook in the brands fitness footwear collection, we wonder if advertising campaigns such as this one do more harm then good to a brand and its reputation?
It certainly gets people talking (and staring!) so are they onto a winner?

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