Wednesday, February 16, 2011

Guinness collaborates in time for Paddy's day once again

Image by alistair woolrige

Last year it was the return of Guinness Marmite and this year, HP Sauce have joined forces with drinks company Diageo to formulate - HP Guinness Sauce.
Just in time for St Patrick's day, both brands are clearly trying to raise awareness amongst target male consumers in their 20s and 30s.
Bringing a big Irish brand (Yes Irish,even if some disagree) such as Guinness to the breakfast table (and the Irish institutional fry-up) is simply genius.

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