Londis to sponsor Come Dine with Me

Londis has been sponsoring of the hit UK TV series “Come Dine With Me” which made its debut on TV3 this January - love the voice over guy!!

The sponsorship began in January with TV3 airing the UK series. The sponsorship also includes the UK Celebrity version of “Come Dine With Me”. Meanwhile the first ever Irish version of “Come Dine With Me” which will launch later in 2011, can't wait for that!

The total Londis investment in the sponsorship and supporting campaign will be over €300K. We have seen this trend in sponsorship occur over a vast array of popular shows such as Domino's Pizza / The X factor, and the likes of soaps (Fair City, Corrie) also being sponsored.

Iconic landmarks to 'go green' for St Patrick's day 2011

Image by Flickr






Iconic buildings and attractions across the globe will ‘go green’ this St Patrick’s Day hoping to spur on growth in Ireland’s tourism industry.
The London Eye, New York’s Empire State Building, the Sky Tower in Auckland and Table Mountain in South Africa are some that will have their green light on March 17.
Explaining their green initiative, Tourism Ireland Chief Executive Niall Gibbons states "Our aim is to bring a smile to the world and to convey the message that Ireland continues to offer a warm welcome, fun and spontaneity, alongside fantastic scenery and cultural activities."
What do you think, will this work?
Brand Ireland unites with the world.



http://www.tourismireland.com/Home!/About-Us/
Press-Releases/St-Patrick%E2%80%99s-Global-
Celebrations-are-Launch-Pad-fo.aspx

Guinness collaborates in time for Paddy's day once again

Image by alistair woolrige





Last year it was the return of Guinness Marmite and this year, HP Sauce have joined forces with drinks company Diageo to formulate - HP Guinness Sauce.
Just in time for St Patrick's day, both brands are clearly trying to raise awareness amongst target male consumers in their 20s and 30s.
Bringing a big Irish brand (Yes Irish,even if some disagree) such as Guinness to the breakfast table (and the Irish institutional fry-up) is simply genius.