Google info leaked, brands spending big on adwords !!

Photo by manfrys



Confidential Google documents have been leaked revealing some of the biggest AdWords buyers for the month of June 2010 - containing the big brands spenders.

Why do you think these brands are opting for Google?


http://mashable.com/2010/09/06/brand-spending-google/

M & S breaks mould, to stock Irish brands

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M&S have taken the unusual step to stock a variety of worldwide brands aside from their own and happily up to 10 of brands included in this list are IRISH! Running ads in their Irish stores and throughout the media, M & S are saying they will be stocking 'favourite brands' such as Barry's, Flahavans, etc.'
We are glad to see that after all the shunning Irish brands have received from the likes of Tesco, a light has been deservedly shone on our brand delights from the mother of all UK suppliers, a British institution some might say - take that Tesco!!


http://www.herald.ie/national-news/more-irish-for-mamps-2321768.html

Apple has a hit with new social network site

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Apple have done it again, this time honing in on social networking with a musical edge!

Apple’s new music-themed social network, Ping, was just released, and it’s already got 160 million users built in.


“It’s like ‘Facebook and Twitter meet iTunes. But it’s not Facebook, it’s not Twitter. It’s a social network all about music.” explains Steve Jobs (Apple)


Users will be able to follow artists and friends, make custom song and album charts, post comments about music and they’ll be able to access 17,000 concert listings.

Will U join Ping?

Statistics in, FarmVille come out on top!

Well looky here, behold the list of most popular Facebook apps.
The statistics came in and FarmVille came out on top (no surprise there).
Developers Zynga have alot to live up to now!


http://statistics.allfacebook.com/applications

Are you a gamer ?

Image by Danny Engesser




An ecosystem of gaming, apps and ad networks has flourished within social network sites such as Facebook, with Google hot on their tails.
Surging ahead over the past year, one may wonder, what happens when developers running these apps on Facebook etc become bigger than the network themselves?

Gamers may not know this but these games and apps are developed separately to Facebook / Google, and are then played through the network with a percentage of revenue going to Facebook for using them as a platform!

Fact - Did you know the average gamer is a 45 year old woman? (study done by Popcap)

Calvin sells sex

Photo by - Jessie 7



Calvin Klein was one of the first fashion houses to use sexual branding in the early days (some say), he exposed his ad campaigns to floods of mixed reviews, the majority in awe at the curiosity that these raw images provoked.
Calvin did not sell sex directly, he merely used sex within his brand's identity through his advertising, causing a stir. In the 1970's it was Brooke Shields and the 1990's Mark Wahlberg, who's provocative images brought forth quite the PR storm.
And many designers and brands the world over have caught on over the years, grasping at the notion that YES, SEX CAN SELL A BRAND!

Hunky Dorys cause a stir!

Photo by - Mic V




Does sex sell a brand? It seems so, or does it?

Reebok launches pr attack

Photo by binside TV



Reebok recently launched their new ad campaign with a number of risque shots of glamour 'model' Kelly Brook posing seductively in their new range of footwear Easytone, causing quite the pr storm for the brand.
With posters and now billboards going up of Ms Brook in the brands fitness footwear collection, we wonder if advertising campaigns such as this one do more harm then good to a brand and its reputation?
It certainly gets people talking (and staring!) so are they onto a winner?

Internet starting to pay

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With many advertisers wondering if money put into online advertising was worth the risk, it seems the pay off is happening and getting increasingly profitable as technology advances.


http://www.independent.co.uk/news/business/analysis-and-features/is-the-online-newsstand-finally-set-to-make-money-2036887.html

Real time makes for Real Opportunity!

The emerging trend of online advertising has had big brand bosses sit up and take note, asking the question - how much opportunity can be made from switching from print to pixels?
Faster, reaching the multiple masses and in real time, this unstoppable force of advertising can bring vast possibility to even the most humble of brands.
Here is a taster of some brands that got it right (featuring a Samsung video) -

http://business.timesonline.co.uk/tol/business/industry
_sectors/media/article2138718.ece